Business

3 Marketplace Success Strategies from B2C Platform Pioneers

As the marketplace evolution continues to accelerate, companies around the world are facing growing pressure to get in on the action. It’s no secret that platforming your business has the potential to accelerate sales, dramatically expand product selection and broaden your customer base—all of which drive business growth. But beyond these tactical justifications, there’s also

Spotify hires Mikaela Lancaster as new MD for Australia and NZ

Spotify has hired Mikaela Lancaster as new managing director for Australia and New Zealand.
Lancaster’s appointment comes after the exit of previous local managing director, Karen Lawson, back in March. Lawson herself had replaced Jane Huxley, who had previously been in the local MD role for just under 18 months.
According to The Music Network, Lancaster

ARIA Awards 2020 will take place with no audience

The 2020 ARIA Awards are all set to take place 25th November, with winners announced live at Sydney’s The Star Event Centre.
There’s one slight change to this year’s program. There won’t be an audience.
The 34th annual ceremony will beam out on the night via the Nine Network, with performances streamed around the globe

Why People Are Boycotting Dolls Kill

Social media users are coming together to boycott the fast fashion brand Dolls Kill after its owner, Shoddy Lynn, took to Instagram to post a video response to some of her company’s behavior over the last couple of years. In the wake of the Black Lives Matter protests that have erupted around the world, Lynn

How Web 3.0 Will Transform The Entertainment Industry

Since its inception, the internet has passed through various phases. Half Wild foudner Sebastian Wild takes a closer look at the next wave of innovation and how digital industries are evolving and coverging.

There’s a struggle going on for control of the internet. It’s between large corporations, who currently manage the bulk of traffic and

Hal Wild Purpose Statement

Half Wild Marketplace Opens To Vendors

With the unfolding COVID-19 crisis putting our creative industries at risk, we are accelerating the onboarding of vendors to our recently completed marketplace.
Applications are now open to Etsy and Shopify merchants looking to extend their reach across multiple sales channels.

WELCOME TO HALF WILD

For the past three years, our team has been hard

PwC Media Outlook: Convergence, Connections & Trust

Every year the global reporting giant PriceWaterhouseCoopers (PwC) produces an in-depth and compelling report on the state of global media and entertainment. The following highlights were taken from the recent 2018-2022 report where three key themes emerged, convergence, connections & trust.

What’s trending now? It’s clear we’re in a rapidly evolving media ecosystem that’s experiencing

Digital Democracy Will Face Its Greatest Test In 2020

The following article originally appeared on The Guardian. We draw attention to it to highlight how drastically both the digital landscape and public opinion has shifted in relation to these tech giants.

After a decade of shallow proclamations of their democratic potential, it’s clear that Facebook, Twitter and Google are major threats to democracy

‘The

Investor Axel Bard Bringéus On Scalable Marketplaces

Axel Bard Bringéus ran the global markets team at Spotify for seven years before becoming an operating partner at EQT Ventures. He thinks the next large-scale marketplaces will be built around small niches, regulated industries, and markets that have traditionally lacked transparency.
Axel Bard Bringéus finds large-scale marketplaces exciting because they can change the dynamics

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